Food trucks and social media: threefold

This semester our class has learned a lot about how the world is increasingly relying on social media for a wide range of reasons. Therefore, I have decided to report on how food trucks around Boston not only function, but also how they use social media to advertise themselves. This December I will be creating a multi-media project out of all of the information I obtain.

Through a combination of interviewing people who work on and run food trucks and customers on the street, I will write a text story accompanied by a video and slideshow. My hope is to understand how social media may have helped food trucks take off in their early months and how it has helped them since. What are their tactics? Which platform has proven to be most useful? Do they have social media specialists or does everyone contribute? I will ask customers if they found the food truck using social media or if they simply stumbled upon it. Do they follow any food trucks on social media?

As of now, I plan to approach trucks located near the Prudential Center, Newbury Street, and Copley Square. Within my video I will incorporate clips of at least three interviews, with B-roll clips of food truck employees hard at work, serving their customers. I also hope to include clips of scrolling through their social media platforms online. My video will likely cover different food trucks and their use of social media, while my slideshow will be more likely to focus on one food truck in action – away from the social media side of things.

My goal is that one could understand the importance of social media for such businesses, from my three forms of storytelling.


About ishasinghal

My name is Isha Singhal and I am from Andover, Massachusetts. I am a senior at Northeastern University in Boston, MA and I am majoring in Journalism and minoring in Art. This blog contains my assignments for my Journalism class, but it might also occasionally display pieces that I write on my own time. Those extra features will most likely expose you to my inner foodie and world traveler.
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